The very first sighting of a impressive new Apple store-within-a-store concept has appeared at a Walmart store in Arkansas, just 20 minutes from the mass merchandiser’s home office. The new displays could be the prototype for a rumored expansion of in-store Apple displays to Sam’s Club, the warehouse retailing division of Walmart. The displays feature tall, double-sided, back-lit graphics, a clean-looking wood table, live display products and under-table accessory storage with security glass. The new look updates previous Apple product displays within Walmart stores that have been notoriously small, invisible and poorly maintained. The store is located in Rogers, a town of 56,000 residents located along I-540 in the northeastern part of the state. Apple pioneered the store-within-a-store concept at CompUSA stores in 1997, but Apple’s graphic design was always better than CompUSA’s maintenance and staffing of the product area. The concept lives on at Best Buy and Target stores, where products are usually spread over several display areas. Update: Commenters report both that the design is already in use in other countries, and that an employee of the store said it was the “first” in the United States.
Thanks to Jeff for these photos at the Walmart in Lowell (Ark.), adjacent to the Pleasant Grove Shopping Center.E-mail this story