Just one month after Apple opened its first store in Valencia (Spain), a nearby authorized Apple reseller has laid off its staff and closed its doors, a victim of competition from the Apple store. Illa Digital is just four blocks from the Calle Colón Apple store, and opened four years ago as the city’s first Apple Premium Reseller, the highest level of certification for a reseller. Illa Digital was the only reseller serving the city center when the Apple store opened last December 3rd. According to ValenciaPlaza.com,, the store’s owner noticed revenue began to decline after the Apple store opened. Finally this week, the store’s owners laid off all four of the store’s employees and the store went dark. A second reseller, K-Tuin, has a store further north from city center, and for now is still in operation, the Web site notes. From the time the first Apple stores opened in 2001, Apple executives have claimed that business for resellers actually improves. Resellers have generally disputed that claim, but acknowledge that they must substantially adjust their customer focus in order to remain successful after an Apple store arrives in their customer region.
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