Some time next year Apple will begin construction on a replacement for the Santa Rosa Plaza (N. Calif.) mini-store, expanding it from 450 square-feet to over 3,000 square-feet, more than six times the current space. According to tipsters, the standard-size replacement will be located inside some portion of two mall spaces vacated by Lane Bryant and Ann Taylor Loft earlier this year, and just south of the current location. The original store was among six mini-stores that opened on October 16, 2004, followed by another three openings within the next two months. The mini-stores were intended to bring Apple retail to a wider variety of locations, possibly including airports and universities. But in the years following the first stores, no new mini-stores were opened. In fact, the concept seems to have been abandoned, and four of the stores have moved into larger spaces. Over the past two years Apple has been increasing the size of new shopping mall stores, rising from about 3,000 square-feet to 6,000 square-feet in some cases. The size increase was forced by a larger number of service and training customers who are visiting the stores.
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