Sweden Speculation Focused On One Building

December 1, 2011

After the announcement that Apple had filed legal papers to formalize its corporate retail presence in Sweden, tipsters have been searching for the location of the first store, and have now settled on Hamngatan 15 in the upscale shopping district of central Stockholm. The seven-level building dates to 1881 and has recently been renovated by a new owner. It was formerly a department store, with 12-foot ceilings on the ground floor totaling about 2,000 square-feet, and another 1,400 square-feet in the basement. The building overlooks a large plaza that is busy with pedestrians. Stockholm is the capital of Sweden, with over two million residents in the metro area—about 22 percent of the entire country’s citizens. If the speculation is true, the store would be the first Apple store in Scandinavia, but not the most-northern store in the chain—that honor belongs to the Fifth Avenue Mall (Anchorage) store.

Download (pdf) the floorplans of the MEA-huset building to view the size of the basement storage and ground floor retail spaces. The upper levels are devoted to offices (Apple Sweden?). Also surf the property manager’s Web site.

This long view of the building does not clearly show the level of detail on the front façade.

This line drawing from the property owner's floor plans shows the intricate stonework on the front façade.

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