Apple Hints At First Scandinavia Retail Store

November 2, 2011

The Apple retail store chain has several conspicuous international regions without stores, including one that may soon be filled—Scandinavia. According to legal documents filed with the Swedish government last week, Apple has formed a limited liability company, Apple Retail Sweden AB, that will enable it to conduct business within the country. As first spotted by, the application documents state the company’s purpose is, “To operate, manage and monitor one or more whole or retail shops and the sale…of all types of products, equipment and spare parts in the areas of software, computers, computer equipment , music, communications and related technology.” The stores would also provide, “services, advice and or assistance, maintenance and after sales services related to the above activities,” the documents state. The application was signed by three Apple employees who serve as the subsidiary’s board: Steve Cano, Sr. Dir. of International Retail; Gene Levoff, corporate counsel; and Gary Wipfler, company treasurer who also serves as the board’s chair. Apple retail stores now operate in 11 countries. But there are no stores on the continents of South America and Africa, no presence in the Middle East and eastern Europe, and a relatively small presence in Asia. Company executives said last month during a financial conference call that about 28 of the 40 stores opening during fiscal 2012 will be outside the United States. However, they did not say how many of those stores would open in newly-served countries.

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