George Street Will Get Nearby ‘Buddy’ Store

June 4, 2011

The popularity of the George Street Apple store in downtown Sydney (Australia) and its relatively small size has prompted the company to build another store just two miles south, at the Broadway Shopping Centre. The two “buddy” stores will be among the closest neighbors in the chain. A sharp-eyed tipster located building permit applications filed last month with the city that describe Apple occupying the combined spaces 304-307 on the third level of the mall. The permits cover making certain structural changes to the roof structure and removing existing walls. The final space will provide an impressive 75-foot wide storefront and 50-foot deep store, with a total of 5,360 square-feet. The compact mall covers 536,000 square-feet and hosts 140 retailers. Mall management describes the mall in superlatives: 90 percent of visitors make a purchase, 62 percent are in the 20 to 39 age bracket, and 88 percent are white collar workers from the surrounding area. Based on permit and construction schedules, the store could open in early 2012. Download (pdf) the permit documents submitted by Apple.

According to the permit applications, the Apple store will occupy four consolidated spaces and a small nook.

The third-level plan shows the consolidated spaces that the Apple store will occupy.


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{ 7 comments… read them below or add one }

Johnny June 4, 2011 at 0943

This will be a great location in my opinion, its right next to 2 of Sydney’s big universities and next to Central Station. Broadway Shopping Centre is always full, every time I visit


John Deere June 5, 2011 at 1534

Shame though for the original Australian Apple retailers who have been in the area for years giving fantastic customer service and making the Apple brand strong, only for the big US giant to come with their huge budgets, building outrageous stores and slowly squeezing the little guys out of business. Sad but true.


Squee July 21, 2011 at 0359

Apple resellers in the past 10 years in Australia have generally deserved to go out of business. I’ve had a consistently bad experience with apple exclusive resellers prior to the Apple Stores opening up and taking over.

Besides, this would have happened worldwide anyway.


Ranma June 5, 2011 at 2132

And what difference does this have than other international or even our own retailers putting mum and dad stores out of business?


Jason Painter June 6, 2011 at 0415

Next Byte on the corner of Glebe Point Rd. and Parramatta Rd. is pretty much doomed when this store opens. I have to say that I have had experiences that were not as good as the Apple Store with all Apple Authorised Resellers other than Next Byte Chatswood. The point is that the Apple Store provides excellent service in comparison to the norm. We need this store because you’re waiting at least a week to get into the Genius Bar in George Street.


Jason June 6, 2011 at 0722

I was in Broadway the other night and noticed some construction going on around that area. Any idea when it’s opening?


Johnny June 6, 2011 at 1004

“Based on permit and construction schedules, the store could open in early 2012. “


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