Apple To Re-Focus Spotlight By Moving, Expanding Store

May 11, 2011

Apple’s retail team would say that moving their Bellevue Square (Wash.) retail store from its narrow, 30-foot storefront into the chain’s largest space is simply part of the company’s on-going commitment to expand square footage. But anyone visiting the small Apple store can’t help but notice a shadow, cast from the enormous Microsoft store three spaces away that opened last November, and might wonder if Apple is trying to win back the spotlight that Microsoft very deliberately stole. Whatever their motive, later this year the Apple store will move, from its ground-floor location that opened in 2003 with 4,600 square-feet, and into a second-level space formerly occupied by three separate retailers, including the former Talbots. When the move is finished by year’s end, the store will double its current size and, most importantly, will be visible to every single visitor leaving the Microsoft store across the hallway and one floor below.


The relocated Apple store on the second level will be within view of visitors leaving the Microsoft store (shown in yellow) on the ground floor.


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