Apple Gives Little Rock Second Chance For Store

March 31, 2011

After an extended four-year courtship, Apple has finalized plans—for a second time—to open a store at the Promenade at Chenal mall in Little Rock (Ark.). Job listings for the future store were posted last week, indicating an October grand opening. The first tips about a store at Chenal came in May 2007, a year before the mall opened, when a tenant list was posted on-line that included “Apple.” That same November Apple filed for a building permit, and job listings were posted in January 2008. But all activity ceased after that, and it appeared the store project was dead. Finally, in October 2010 local reporters learned the project had been revived, leading to last week’s job listings. The city of about 190,000 sits in the middle of one of four Apple store black-out zones in the United States that runs from the Gulf to southern Missouri.

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