SoHo Store May Be Set For Expansion

February 28, 2011

As New York City’s smallest Apple store, the SoHo location may finally be scheduled for an expansion into an adjacent space, according to a tipster. Building permits were issued earlier this month for certain demolition work in the basement of the store at 103 Prince Street, and core samples are being drilled out of the ground in front of the store. But that work may only be preparatory, the source says. Now Apple’s name has appeared on the lease for 124 Greene Street, the space on the side street behind the SoHo store, which the U.S. Postal Service occupied after giving up the main building to Apple in 2001. The small post office on Greene Street closed in late 2009, providing the opportunity for Apple to now pick up about another 5,000 square-feet of space. The SoHo store covers about 16,000 square feet, including basement offices and storage. The other three New York City stores occupy at least 20,000 square-feet.

The entire parcel of 103 Prince Street/124 Greene Street is 70 feet wide and 125 feet deep. Apple occupies the entire upper level of 103 Prince Street, and part of the lower and basement levels. Until late 2009, a small Post Office occupied the lower-rear levels of the parcel, addressed as 124 Greene Street. The diagram below depicts how the space was divided, looking at the Greene Street side of the building, Apple store entrance to the right. Also, download (pdf) the first permits issued for the construction.

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