SoHo Store May Be Set For Expansion

February 28, 2011

As New York City’s smallest Apple store, the SoHo location may finally be scheduled for an expansion into an adjacent space, according to a tipster. Building permits were issued earlier this month for certain demolition work in the basement of the store at 103 Prince Street, and core samples are being drilled out of the ground in front of the store. But that work may only be preparatory, the source says. Now Apple’s name has appeared on the lease for 124 Greene Street, the space on the side street behind the SoHo store, which the U.S. Postal Service occupied after giving up the main building to Apple in 2001. The small post office on Greene Street closed in late 2009, providing the opportunity for Apple to now pick up about another 5,000 square-feet of space. The SoHo store covers about 16,000 square feet, including basement offices and storage. The other three New York City stores occupy at least 20,000 square-feet.

The entire parcel of 103 Prince Street/124 Greene Street is 70 feet wide and 125 feet deep. Apple occupies the entire upper level of 103 Prince Street, and part of the lower and basement levels. Until late 2009, a small Post Office occupied the lower-rear levels of the parcel, addressed as 124 Greene Street. The diagram below depicts how the space was divided, looking at the Greene Street side of the building, Apple store entrance to the right. Also, download (pdf) the first permits issued for the construction.

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{ 5 comments… read them below or add one }

Actual Apple Employee March 1, 2011 at 2022

Pisses me off seeing all these stores expanding when I work in a place that doesn’t even have room for a breakroom and yet we do the traffic of stores 4-5 times our square footage.

AND the mall we are in has at least 3 shopfronts empty right now that are double our size. You would think they would offer us a great deal cause we bring in more money than either of the department stores. But either they won’t or Apple just doesn’t care that we are a daily fire code violation and so noisy that there are constant complaints


Jake Curtis Cohen March 30, 2011 at 2253

or maybe the park meadows store


ZoetMB March 6, 2011 at 2145

Actual Apple Employee: You don’t make much sense. The mall operator couldn’t care less if the Apple store brings in more money, since they don’t get a piece of the action — they get rent. And if there are three empty storefronts that are larger, it’s up to Apple to lease those spaces; it’s not up to the mall operator to put you in there. What they MIGHT care about is how much traffic the Apple store brings in since this might help other stores in the mall.

And I doubt very much that you’re in daily fire code violation and I also doubt (not that it matters) that the Apple Store brings in more money than the department stores. Apple might bring in more per square foot, but if you think your mall store brings in more overall than a Macy’s or a Target, then you don’t understand retail business very well.

And why do you need a break room when you’ve got the whole mall to take a break in?


prior emplyee March 30, 2011 at 1533

ZoetMB – first off, we don’t know the terms of Apple’s leases, but the standard retail lease is $/sqft as well as a % of revenue. This mix heavily depends on the type of business and the structure of the lease.

After a recent visit to his local store on a Saturday afternoon, my uncle recently asked me, how did you ever work there? Overcrowded Apple stores are nothing new, and won’t be going away any time soon…


Jeff March 30, 2011 at 1641

I bet you are talking the KOP store? I used to work there and it only got renovated when it should’ve moved to a larger space. I remember hearing that Apple wants a certain design theme in it’s stores so some larger spaces wouldn’t work if they had pillars in the middle of the store or other features that can’t be changed.


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