After a surveillance video surfaced on the Internet showing a visitor walking into a ultra-clear Apple store display window, the company has made a major concession to its architectural design by installing warning stickers on its storefront windows. A key architectural concept for Apple’s stores is to erase the boundary between the sidewalk and the interior of its retail stores. This is accomplished by using expensive, low-iron glass that is nearly invisible, and by eliminating window frames or other boundary features. In some cases the front glass drops into the floor and has no visible frame that might warn pedestrians of the glass. In the March 2010 video that appeared on several Web sites, a woman walks down the side aisle of an unknown store, directly towards a conspicuous iPhone window display. She walks slightly left to avoid the display and strikes the glass. She bounces back and off the side wall, and then falls backwards to the floor. Several people run to her aid, including store staffers. It’s not clear if the woman was injured by her collision. A similar incident was witnessed by several people waiting in line for the Lincoln Park (Ill.) store grand opening last year. A woman walked into the window the night before the opening, suffering a severe nosebleed. She was treated and released by a Chicago Fire Department ambulance squad. There is currently no national requirement or standard for installing glass warning stickers, except on automatically-operated doors.
This video appeared on the Web, taken from an unknown store in March 2010.E-mail this story