Apple Looking At Larger Space in Downtown Portland

January 19, 2011

For over five years Apple customers have descended into the cramped and electric-lit basement of the Pioneer Place mall in downtown Portland (Ore.) to make purchases and visit the Genius Bar. Now, finally, Apple fans may see the light of day, as the company’s real estate team is reportedly scouting a ground-floor space at SW 5th Avenue at SW Yamhill Avenue, the former Saks Fifth Avenue store that vacated last April. Just as important, the two-story building occupies a very prominent corner, with storefronts of 125 feet along 5th Avenue and 90 feet on Yamhill. As reported by the Oregonian, store openings by Apple, Niketown and Sephora could help fill several key retail vacancies in the downtown area.  The current Pioneer Place Apple store, which would no doubt close if this location moves ahead, features a 30-foot storefront, the smallest standard size in the chain. The overworked store serves not only downtown Portland, but also the surrounding 150 square-miles that have no stores. Based on permit and construction schedules, this store could open by the end of the year.

The basement of Pioneer Place has short ceilings and no sunlight, making the current Apple store location seem cramped and dingy.

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