Apple Looking At Larger Space in Downtown Portland

January 19, 2011

For over five years Apple customers have descended into the cramped and electric-lit basement of the Pioneer Place mall in downtown Portland (Ore.) to make purchases and visit the Genius Bar. Now, finally, Apple fans may see the light of day, as the company’s real estate team is reportedly scouting a ground-floor space at SW 5th Avenue at SW Yamhill Avenue, the former Saks Fifth Avenue store that vacated last April. Just as important, the two-story building occupies a very prominent corner, with storefronts of 125 feet along 5th Avenue and 90 feet on Yamhill. As reported by the Oregonian, store openings by Apple, Niketown and Sephora could help fill several key retail vacancies in the downtown area.  The current Pioneer Place Apple store, which would no doubt close if this location moves ahead, features a 30-foot storefront, the smallest standard size in the chain. The overworked store serves not only downtown Portland, but also the surrounding 150 square-miles that have no stores. Based on permit and construction schedules, this store could open by the end of the year.

The basement of Pioneer Place has short ceilings and no sunlight, making the current Apple store location seem cramped and dingy.

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{ 6 comments… read them below or add one }

Paul January 20, 2011 at 0030

“The overworked store serves not only downtown Portland, but also the surrounding 150 square-miles that have no stores.”

There are two other Apple Stores outside of Portland, they’re both within 10 miles of the Pioneer Place location.


Marktrek January 20, 2011 at 1819

So would this be considered the first store to close or just another move?


Gary January 20, 2011 at 1849

It would be a move. Apple has relocated a few stores to larger quarters, sometimes in the same mall and sometimes across the street. They’ve never “closed” a store and abandoned its territory.


Liken January 23, 2011 at 0541

Oh, I thought that said Poland.


Interior Decor Design January 26, 2011 at 1515

We are lucky to have one so close by. I love the simplicity of the Apple Store designs. It is very user friendly and clean. This actually is that same with their product.


Peter James February 7, 2011 at 1508


ifo likely needs to change it to read “150 square miles EAST that have no stores”. Clackamas Town Center should have one as well for the East-siders.

I am happy that I live within five minutes of WashSq for my Apple Store fix. This would be a great move though, it would be right on the free MAX Yellow/Green lines and close to PSU. If they took over both stories, they could make it a ‘Flagship’ to go along with Nike Town and Columbia and all of those other retailers downtown.


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