Another European Capital To Host Store

November 28, 2010

Apple continues to throw retail darts onto a map of Europe, and the latest has landed on the capital city of Amsterdam (The Netherlands). Multiple sources have confirmed to One More Thing that Apple has leased the ground floor and mezzanine of the historic Hirsch Building at Leidseplein 29 in the waterside city, overlooking a major intersection and busy plaza. Speculation began in August 2009 when Apple leased upper-floor offices for its Benelux operations. Recently the ground-floor space went vacant, and an art gallery installed a temporary public exhibit. Interior photos show a layout and volume similar to the Opéra (Paris) store that opened earlier this year—masonry columns rising to a tall ceiling, a partial mezzanine, interior skylights and arched windows to the outside. Outside, the 1909-era building offers similarly-impressive details: a huge copper dome, wrought-iron upper balcony railings, with tall and intricate stone arches in front of expansive windows. Hiring has reportedly begun for the store, which could open by mid-2011. Read the 2009 speculation about the location.

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