First Sign of Holiday Sales, iPods Stacked Up

November 3, 2010

Let the holiday shopping season begin at the Apple stores! Starting today, the company has rearranged the sales floor slightly to move stocks of iPods from the back-of-house area, and display them out in the customer area of the stores. The changed is intended is to promote the music players as gifts in the minds of store visitors, and also to allow quicker sales, without the involvement of the store’s inventory crew. The iPods will not be accompanied by the usual holiday “Express Zone” area that traditionally appears during the holiday shopping season that begins with Black Friday. The Express Zone is usually defined by stanchions, and has a dedicated team selling the full range of iPods and certain laptop models, and delivering products that customers have reserved on-line. The special section also offers gift boxes for iPods and laptops.

As Black Friday 2010 approaches, Apple stocked the tiny iPod shuffles on the shelf, allowing customers to grab, buy and go.

The placement of the tiny iPod shuffles must certainly increase the shoflifting hazard.

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{ 3 comments… read them below or add one }

Betty Koyle November 3, 2010 at 1954

Are you talking about iPod nanos and shuffles hanging on the wall with accessories?

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Gary Allen November 4, 2010 at 0255

Looks like they’re stocking iPod shuffles on shelves to the left-rear of the store, near the Apple TV, Time Capsule and other products.

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Employee November 7, 2010 at 1938

Yep, they’re all stacked up with AirPort Express/Extreme and other iPhone accessories (on the left side of the Family Room at my store). Honestly I don’t see how this will help sales as customers still have to go through a Specialist. And some smaller stores like mall stores don’t even rely on Inventory Control Specialists to bring the stuff in the front. We go get it ourselves. IMO this will only help thieves steal more iPods…

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