Border Town Targeted for Apple Store

October 29, 2010

According to real estate sources, Apple has been scouting the city of El Paso (Tex.) for a retail store space, and has probably settled on the Sunland Park Mall for its first location along the Mexico border. The super-regional, two-level mall is four miles from crime-troubled Ciudad Juárez, and also attracts shoppers from as far away as Las Cruces (NM) and Chihuahua (Mexico). A store in El Paso would fill in a large black-out zone that now covers covers all or part of 10 states from New Mexico to Illinois. But while visitors from Mexico are a significant revenue opportunity for retailers in the region, the economy and employment rate in the two cities raise questions about how successful a high-value Apple store will be.

El Paso has a diverse population of 610,000, and its unemployment rate has been increasing since mid-2008, to 10.2 percent. That compares to 8.3 percent for Texas, and 9.6 percent for the entire United States (August 2010). The average household income for the Sunland Park trade area is $56,946, slightly above the city’s average of $54,174.

The population of Ciudad Juárez is about two million, although a reliable census hasn’t been conducted recently. Employment statistics are impossible to find. The city is on U.S. Department of State’s (DOS) list of cities with a high crime potential, and there has been some spill-over crime in El Paso.

The Sunland Park Mall lease plan shows three large space available on the ground level.

As of late October, the mall lease plan shows three large empty spaces (red circles) where the Apple store could locate.

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{ 14 comments… read them below or add one }

Brianbobcat October 30, 2010 at 0150

I could see them locating, if anywhere, in that left most spot. The top right just seems too out of the ordinary for an Apple location and the right bottom spot looks again like an odd store due to it’s extreme width and shallow depth.

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Skippy the Bush Kangaroo October 31, 2010 at 1137

The Apple Stores in San Antonio sell a lot of Apple products to folks from Mexico. I’m sure a store in El Paso will do the same, as well as serve the folks in southern New Mexico and far west Texas.

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tyebo October 31, 2010 at 2204

My money is on the spot across from Victoria’s Secret. Lots of stores (here in CA anyway) seem to be in close proximity to the VS stores.

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TanMH November 1, 2010 at 0854

can not wait any more…. when will it open? any one know?

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Betty Koyle November 3, 2010 at 1058

maybe once Canada is not lacking more Apple Stores…

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Tim November 19, 2010 at 1552

I have always wondered why there was no AS in El Paso…The amount of $$ coming in from Mexico in this area is enormous. There is a giant military base in the middle of the city (Ft.Bliss) and the population is large enough to support one.

THe Sunland Park Mall however, is not the nicest mall in town..Cielo Vista is, although both are Simon Properties. CVM has been recently renovated and is EXTREMELY nice, and very popular with the Mexican population that can drive from Juarex to it within 5 minutes of crossing over. THe Sunland Park mall is a bit farther from the bridges.

I will take any Apple Store we can get however. Sunland Park is closer to my house!

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RAZ November 23, 2010 at 2159

Cielo Vista! Good Ol’ El Paso… haven’t been down in ages. I’d probably spend more time there than at my families’ houses LOL!

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Pete Olson May 6, 2011 at 0839

Has there been any more news/rumors/denials about an El Paso store?

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Tim Holt May 6, 2011 at 0848

No word.
We are still 300+ miles from the nearest Apple Store. (Tucson or Albuquerque, take your pick). Amazing that a city with 750,000+ people (El Paso) that is right next to a city with over 1.5 million (Juarez Mexico) that is 30 miles from a city with 100,000 (Las Cruces NM) cannot get an Apple Store. (Could this be the largest US population center without an Apple Store?)

Actually, I would put it in Cielo Vista Mall since it has been totally renovated and is a much nicer space than Sunland Park Mall..but actually, I wouldn’t care where they would put it, if they just brought one here.

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C.B. June 21, 2011 at 1211

I just received a call from Apple HR. There will be an Apple Store opening in Cielo Vista (not Sunland Park). Their target date is around Sept/Oct. They are starting the hiring process.

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Skippy the Bush Kangaroo June 21, 2011 at 1216

But what about Truth or Consequences? SOL again?!

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Tim Holt June 21, 2011 at 1224

Great news!
Just in time for Christmas too!

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Tim Holt June 21, 2011 at 1234

How can we confirm this great news?
Do we have a mall location? There is only one space that used to be a Cold Creek or something like that that would fit…

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Pete Olson June 21, 2011 at 1455

Great News: long overdue – need the direct support of Apple Techs; should make the El Paso Mactinsoh User Group (EP MUG) happy also.

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