Retail Store Financials Hit New Records

July 20, 2010

Apple’s retail stores posted record revenues and profits during the third quarter of 2010, following the company’s overall record revenues of $15.7 billion and profit of $3.25 billion. The stores also hosted a record 60.9 million visitors, over 20 percent higher than the previous record set in last year’s holiday quarter. That huge increase was generated by the high-profile introductions of the iPad and iPhone 4, but also from increased Mac sales. The stores posted revenues of $2.58 billion, up 73 percent from the same quarter of 2009, and up a substantial 31 percent from the previous record. Profits generated by the retail stores totaled $593 million, about 23 percent above the previous record set in Q1 2010. Proving that computers are still a major part of Apple’s sales, the company sold a record 3.47 million Mac computers, while the retail stores sold 677,000 Macs, not a new record. Average per-store revenues during the quarter were $9.0 million, up 27 percent from the previous record 0f $7.1 million. About one-half of Macintosh sales at the stores during the quarter were to new-to-Mac customers. Apple CFO Peter Oppenheimer said the company will open 24 stores during the current quarter, including the first two stores in Spain, within shopping centers in Madrid and Barcelona. Check the charts and graphs for more information.

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{ 1 comment… read it below or add one }

Jack McPeek July 21, 2010 at 0654

Awesome numbers! Great article, thanks

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