Future Georgetown Facade Revealed

May 25, 2010

Speculation on the exterior architecture of the future Georgetown (DC) retail store appears to be over, as the removal of scaffolding has revealed a tall, two-story red-brick structure with four upper-level windows. Black netting still covers the ground-level façade, but it is also be red-brick, with a single opening for a large display window. Both adjacent retail buildings are brick construction, but painted white. However, several other stores along Wisconsin Avenue NW do have red-brick façades. The store is among several to feature a new interior design, possibly including trees under a skylight as depicted in some versions of this store’s architectural plans presented to the District zoning board. The store will open mid-summer.Thanks to Arturo for this May 24th photo of the future store.

The building is nearly three stories tall, although it appears Apple has raised the ceilings to create just two levels. It appears the ground level has a single opening for a display window, bordered by red brick. At this stage, the Apple store does not duplicate the cornices at the top of the two adjacent buildings.

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{ 1 comment… read it below or add one }

Brianbobcat May 25, 2010 at 1743

So the store is two levels, or will the second level be for offices and such, or is there just one Really tall story? I expect we will see one of those small glowing Apple logos hanging from the middle of the “large display window”. Nice to see Apple caring about their design within a certain area, even if it was that district that forced Apple to blend in rather than stick out.

-Brian

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