New Store Proves Resellers Are Alive

May 19, 2010

A new Authorized Apple Reseller in Florida seems to prove that the concept of independent stores is still viable, even with competition from Apple’s own retail stores. The OneClick store in the city of Doral west of Miami is 14 miles equidistant from three of Apple’s stores. It stuffs a lot of sales and service into a small space at the Windmill Gate Shopping Center, and features a very clean, black-and-white exterior that recalls the early Apple store design. Marketing director Jean Paul Ciaramella says the store sells the full line of Apple’s products, offers AppleCare and other repair services, and provides corporate computer solutions. Ciaramella says just one week after opening the store has a “constant flow” of visitors to the store. Visit their Web site.

A rendering of the store’s interior.

A rendering of the store’s interior.

The OneClick store team.

Grand opening night

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