Apple Trademarks Retail Store Design

May 18, 2010

Just a week before the ninth birthday of Apple’s retail stores, attorneys for the company filed applications to trademark the stores’ design, including the gray stainless steel and the light-brown wood of the display tables. “The mark consists of distinctive design and layout of a retail store,” state the applications filed May 12th by attorney Lisa Widup. There are two versions of the trademark application, one describing the store in color and the other one in black-and-white. “The mark was first used at least as early as 09/00/2006, and first used in commerce at least as early as 09/00/2006.” The date refers to the grand opening date of The Mall in Columbia (Md.) store, which was the first with an all-glass and stainless steel façade, stainless steel interior walls, backlit wall graphics and stone floor. Download (pdf) the two trademark applications.

In reality, the design now being trademarked dates to October 2004 when Apple opened the first of its mini-stores. which debuted the stainless steel interior.

These two graphics of the Apple store design were submitted with the trademark applications.

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