Funnel Your On-Line Order Revenue to Local Store

October 9, 2009

Even with a network of 273 retail stores around the world, it’s possible that even the most loyal visitor might want to order something from Apple Web store. Now it’s confirmed—even if you order a built-to-order laptop configuration or product not carried by your local store, the revenue can be credited to your local store if you order from the store’s individual Web pages. In fact, this Web store technique is frequently used by store employees to help store customers purchase out-of-stock or specialized products.

Even with a network of 273 locations around the world, it’s possible that a loyal Apple store visitor might need to order something from the company’s on-line store. Now it’s confirmed—your on-line order will be credited to the revenue of any Apple retail store, but only if you use the store’s special on-line order Web page. In fact, this ordering technique is frequently used by Apple store employees to help store customers purchase out-of-stock or specialized products. If you’re ordering a build-to-order laptop or need something that the stores don’t carry, credit your on-line purchase to Apple’s retail segment and your favorite store location by using their special Web address: http://store.apple.com/storename. You can find official store names in the URL of their individual Web pages, listed here.

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