Broadway Store Will Feature Unique Roof Design

September 22, 2009

The future Broadway (NYC) retail now under construction at the angled intersection with 67th Street will feature unique architectural designs that will put it in competition for the most spectacular store in the chain. The steel-framed building has risen from the near-total demolition of a former two-level Victoria’s Secret store, with but a single wall retained to avoid city burdensome permit requirements. Priced at over $37.9 million, the 75-foot wide storefront of the building will mimic the all-glass design of the Boylston Street (Boston) store, but with a twist–it will be slanted to mirror the angle of the two streets. Topping of the building will be its most-viewed feature: a slightly-arched glass roof supported by steel arches, all reminiscent of the historic St. Pancras train station in London (UK). The roof will span the rear three-quarters of the retail space, providing light and an airy atmosphere to the interior space. The store was originally reported to open by Thanksgiving, but instead will likely open by Christmas. View aerial photos of the roof and watch a video after the break.

Watch a video that provides aerial views of the building under construction.

The building is 75-feet wide on Broadway and 45-feet tall, forming an angle that matches the intersection of the two streets.

This aerial view of the building shows how the structure fits in with the surrounding buildings, and some of the roof structure.

This unique aerial view shows the angled front section of the store, and the curved roof.

This straight-down view of the building shows the front portion, and the angle between Broadway and 67th Street.

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{ 10 comments… read them below or add one }

Brian Kaempen September 22, 2009 at 0842

WOW! Whoever sent in this video is not just a great pilot, but also quite the smart person for thinking of the way to get this great view! I have friends who RC fly, but never with a camera and none as good as this was. Kudos to you!!!



Mike Kaufmann September 22, 2009 at 0912

That video is really well done! It has to be a radio controlled helicopter or some such device. Music was great, too! Though the “Magnificent Men in Their Flying Machines” soundtrack might have been better! Great job, Gary!


David Spector September 22, 2009 at 1201

Or, the could just be taking pictures from the west side of the apartment build across the street… it does overlook the entire site.


Sam September 22, 2009 at 1311

When is it more likely to open…before christmas…like a week before or what?
Or around thanksgiving?


Chris September 22, 2009 at 1546

What was the music? It reminds me of the original Charlie and the Chocolate Factory for some reason… [IFO — From Pixar’s movie “Up.”]


Adam September 25, 2009 at 0821

Love to know the RC/camera setup. Wow!


Tony September 25, 2009 at 0834

The geek in me is also desperate to know all the details about the helicopter / camera combo!



OS11 September 25, 2009 at 0908

Looks like the transparent roof is only partly complete, it appears it will go all the way to the front as well.

Seems to be some kind of shutter system, bonus points to anyone that can figure out who makes those white boxes :)


david September 26, 2009 at 1546

Great video but please take some videos of something more interesting. This is NYC fecrissakes!


Sam September 27, 2009 at 1036

Yea “david” but this is an apple store rumor site and therefore wont put walking down 5th avenue or going on a boat to the statue of liberty


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