Burglars Confront Security, Take Laptops & iPhones

September 2, 2009

For the second time in four months, burglars broke the front window at the Sagemore (NJ) retail store to steal products, but this time confronted a security guard inside the store and threatened that they had a gun. The five men struck at 2 a.m., police say, again using a large rock to break the window. Because of the earlier burglary, an unarmed security guard was on-duty inside the store. However, the guard didn’t intervene when one of the men motioned that he had a gun. Within 31 seconds, the men took 23 laptops, 14 iPhones and iPod touches, then fled into a nearby residential area. A similar burglary on March 10th netted burglars eight laptops and eight iPhones worth about $16,000. Watch video after the break.

Watch this ABC-TV news report about the burglary.

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{ 13 comments… read them below or add one }

RL September 2, 2009 at 1657

I guess this proves that having an unarmed security guard on duty is absolutely worthless.


LVE September 3, 2009 at 0804

Serves them right for not arming the guard. Protection of self and property is one of the reasons for the 2nd Amendment.

If nobody was armed it still would have been 5 against 1 — same outcome.

More guns = less crime. Look it up.


jr September 3, 2009 at 0921

What I find interesting is that the apple store is located far far from the main road. In fact, once you drive into the Promenade complex, you have to make series of turns just to get to the Apple store. It’s not just a pull in and park since there must be about 4 or 5 streets/lanes within. I wouldn’t be surprised if the outdoor cameras have better descriptions of these criminals.


Mike Jagger September 3, 2009 at 1021

Arming the Guard would not have made any difference in this instance. The problem was that the store did not implement any Five Minute Proofing tactics which would have slowed the crooks down enough to either have them caught, or simply take off without getting anything of value.

I wrote about this burglary and the Five Minute Proofing tactics that could have prevented this from happening on my blog at http://www.providentsecurity.ca/blog/2009/09/apple-should-have-five-minute-proofed-those-macbooks.html

Your Security (of your home, or Apple Store) is in your redundancy. CCTV is not a deterrent. A Security Guard is not either… it’s about putting together several effective security measures in tandem. If you miss one, you do not have a secure premises yet.

In this case, laminated glass, glassbreak detectors on the alarm and folding gates inside the store would have prevented this. Locking down each MacBook with a cable would have gone even further to ensure that nothing was taken.


RJ September 4, 2009 at 0252

Two words:



MJ September 4, 2009 at 0726

A security guard is trained to observe and report – to keep their head when something goes down, as opposed to panicking like the rest of us. Ideally, they will assist with providing enough details that the criminals can be tracked down.

The last thing most companies want is a shootout over insured property, let alone a potentially injured or dead employee or contractor.


Mike Brown September 4, 2009 at 0942

Maybe they should ZAGG Shield the front windows? Should stop this from happening again. With a GUN involved, even more money would have to be spent – someone needs to clean the blood out of the carpet/hardwood!


Joe September 4, 2009 at 1008

LVE – an asshole


Mark Wilson September 5, 2009 at 1525

LVE I looked it up. At every situation where no one brought a fire arm, no one was shot. Why did I need to look that up? This is my last comment. Any further comments should go to an appropriate forum. Not this one.


Mark Wilson September 5, 2009 at 1614

A simple follow up to Mike Jagger. I agree.

Apple has been acting like these incidents do not happen in the real world. Their store designs are more important.

From the first I have said that street front stores should have double glass fronts. One layer to the street, an additional one behind the display. Better security and a temperature barrier. Try working at a store where the Winter cold blasts in every time the door opens. A customer may be wearing a coat but the employee just has a t-shirt.

But this is corporate mentality. They will need to learn their lesson the hard way. They will not listen to me or Mike Jagger. They did not listen when I said that white counters would not work. Customers are dragging hardware and personal items across the surface. Obviously the scratches would show. This isn’t The Gap where it is just soft sweaters. They had to learn from experience.

Now they are at the point of not being able to keep stores open and keeping employees safe.

Apple, you have done a great job with your retail stores. Now do better.


LVE September 7, 2009 at 1704

Wow, Joe. That was so insightful. Your 2-digit IQ is showing… oops, better get that… you’re drooling.

Mark Wilson, Your comment was also very helpful. I bet you thought that up on your own, too. Congratulations. Here’s a pat on the head (pat). Lack of shooting has nothing to do with crime prevention. Oddly, criminals seem to disregard firearms laws as they do all the others they’re breaking in situations like this.


Uncle Bernie December 18, 2010 at 1603

Rock thru the window, draw the gun, shoot he first inner city thug. And the next if they keep coming.


Gary Allen December 21, 2010 at 2351

I catch your sarcasm. But that’s one of the drawbacks of using an armed security guard inside an Apple store. If the crooks break in, does Apple really want to approve shooting and killing someone inside one of their stores over the theft of property? Probably not.


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