Preservationists Lose Battle–Apple as Tenant?

August 11, 2009

After a long and heated battle by art deco preservationists in Melbourne (Australia), Victoria state officials have given the owner of the Lonsdale House permission to demolish the five-story building and widen an adjacent street by 13 feet to accommodate delivery trucks that might be servicing a future Apple store. The “Save Lonsdale House” group said the building was not only an excellent example of a classic architectural style, but promoted it as, “a chance for Melburnians to stand up for our community rights in the face of developers and the government.” However, critics said the original building at 269-273 Lonsdale Street in city center had been remodeled twice in the 1930s, diluting its historic significance. Now, with approval in-hand, property manager Colonial Global Asset Management says it’s soliciting tenants for the store, and confirms that it’s been in talks with Apple to lease space, possibly on the first two levels as shown in a speculative rendering of the future building. However, Darren Steinberg of Colonial Global says no leases have been signed for any tenants. The project with 240 stores could be completed by late 2012, he says.

The Victoria Heritage Council declined to register Lonsdale House as an historic building last March. Download (pdf) their decision. That decision led to Victoria Planning Minister Justin Madden approving the new project on July 27th. Download the planning approval (in the form of an amendment to existing law).

Here is the building as it appears now…

This elevation rendering of the project shows an Apple logo on the right side (larger size).

This rendering distinctly shows an Apple store on the ground floor.

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{ 3 comments… read them below or add one }

Brian Kaempen August 11, 2009 at 2107

This is what I don’t like about Apple. While I know they have no say in whether the building stays or goes, would they have any problem locating in a space where a historic building once stood? My guess is no. In this sense, and let’s be honest, Many other cases, Apple is like any other multinational corporation and 9 times out of 10 couldn’t care less about the building or area except if it’s indisputably historic, ala Regent Street.

-Brian

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Anthony July 27, 2010 at 1633

Brian, why does it really matter mate? Just because something is old and many generations have been through there, doesn’t make any future change a bad thing does it? Apple is not the only company that does this, and and I would say most Aussie companies do this also. I guess it depends on how you think of the future and the past, i mean why should any less than exciting old building, stay standing? – just so we can take our maybe one day existing or already existing children to it? How big of a deal is that? Bit of a silly thing to hate Apple about I think, and also a bit of a silly reply from me…

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Digital Mercenary August 12, 2009 at 1115

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