Second Beijing Store Design Revealed

June 3, 2009

Apple store enthusiasts in Beijing (China) have uncovered architectural renderings on a public Web site that appear to show the design for Apple’s second store in the country, on Qianmen Street just blocks from Tiananmen Square. The design shows a 100-foot wide, three-level building with dark wood features and a traditional Chinese-style tile roof. The center portion of the building is all-glass with a suspended, back-lit Apple logo. Behind the glass, a three-level spiral glass staircase is visible. The area in front of the store is a wide stone pedestrian walkway. The renderings are posted on the ShanghaiStudio Web site, highlighting the work of American architect Benjamin Wood, who is headquartered in Shanghai. The exact location of the Qianmen store hasn’t been spotted by tipsters, but it’s believed that construction is well underway for a grand opening by this fall.

This shows the building without Apples specific architectural features, perhaps as originally designed.

This shows the building without Apple's specific architectural features, perhaps as originally designed before Apple became involved.

This confusing view is of the inside of the store, and shows the spiral glass staircase and ceiling of the store.

This confusing view is of the inside of the store shows the spiral glass staircase and ceiling of the store.

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{ 3 comments… read them below or add one }

qramo June 3, 2009 at 0522

Its 9th Asian Apple Store.

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Jaime June 3, 2009 at 1847

omg! thats 5 minutes walk from ChairMao’s memorial, next to Tiannanmen. Right now Qianmen is almost empty, just H&M, Zara and a couple of Restaurants.

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Dave Brubeck June 4, 2009 at 0728

Darn; that redesign of the original architectural drawings to somehow squeeze in a Apple-style glass box is incredibly ugly. I would have thought that simply having a classic pagoda style as first planned, with an enormous Apple logo would have done the trick. I think it’s a shame to see Apple co-opt Asian culture and then force in their western format with no compromise….

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