New Job Position To Help Genius Bar Crush

February 28, 2009

Apple has created a new job position for its retail stores that will fill a double role of service and training. The new Family Room Specialist will eventually be an entry-level position, although initially it’s being filled by applications from existing employees. These Specialists will provide One to One training sessions, and also provide Genius Bar service for iPods and iPhones. The position will fit between the existing Specialist and Genius/Creative positions, and may have career tracks into those positions. Apple expects to eventually have up to 75 percent of iPod/iPhone appointments handled by this new position.

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{ 8 comments… read them below or add one }

Socalmac February 28, 2009 at 2119

I don’t understand how this can be an entry level position when you are doing 3 different jobs. You have to be a genius, a creative, and specialist, all of which are full time jobs by themselves. I’m sure they’ve done plenty of reasearch, but I can’t wait to see how this works out.

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Sam January 13, 2011 at 0926

With ipods and iphones they usually show the user what they are doing wrong or if its broken they give them a new one as long as it isn’t liquid or physical damage. If the product is broke they exchange it. This is very elementary to computer people. It’s an entry-level job and it should be. It surprises me that people comment and yet they don’t understand technology.

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MartyK February 28, 2009 at 2206

It’s clearly a cost-cutting measure. They can probably get two of these guys for the price of one more trained Genius. No doubt they spun it to the staff as a career path or some other pipe dream. The bar has devolved into serving quantity over quality and this one more hint of what’s to come.

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Rudy January 12, 2011 at 1658

MartyK, you obviously don’t know what you’re talking about when you say the bar has devolved into quantity over quality. First, they only have so much space to work and don’t have room to have 15 genius behind the bar at a time. Second, many people go there with problems because they don’t know how to use their computer especially when it only cost $100.00 to take classes for a year there at the store. Also, when a person has a problem with their computer, they want it fixed yesterday. Apple tries to fix computers, iphones, ipads and ipods while your there instead of having you come back in a couple of days. And finally, you are so clueless about apple and paying employees, they pay them decent pay especially with the economy the way it is and also money is NO object for Apple, they are a debt free company with plenty of money in the bank. You should learn what you are talking about before you start talking about something you are clueless about. And I can say this to you because I have 4 family members that work for Apple and at least they are working and getting great benefits, their benefits are very good. Life is too short for people to run their mouth talking about a pipe dream, when you don’t know anything, look at their stock $344.42/share, I think they’re doing something right when other companies are taking advantage of their employees and letting them go.

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chris March 1, 2009 at 1653

i agree. definitely a cost cutting measure.

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John March 1, 2009 at 1805

The Family Room Specialist will be Entry Level to the family room. The FRP will start off doing iPod/iPhones at the iPod Bar then will move in to the Getting Started and basic training sessions. Once the Management team feels the FRP is ready and a position opens in the side they show strength in, the FRP will be given an opportunity to become either a Creative or Genius.

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Johnny Mozzarella March 1, 2009 at 1811

Family Room Specialist = iPod/iPhone Genius + Creative
Family Room Specialist ? Specialist

It is about flexibility. Sometimes a person comes to the bar for tech support when what they really need is training. Also instead of a creative sitting around for an hour waiting for their next appointment, they can be helping out at the bar.

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stephen March 30, 2009 at 1633

As a former Lead Genius, I can’t help but roll my eyes. Apple is cutting costs and the respect out from under Geniuses all over the place

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