Sydney Grand Opening Video Posted

June 28, 2008

An epic video of the Sydney (Australia) store grand opening has now been posted, detailing the overnight waiting line, the growing daytime line, the passersby, the mounting excitement as 5 p.m. approached, singing store employees and, finally, the manager’s welcome. At over 13 minutes, it’s all there.

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{ 10 comments… read them below or add one }

Mike Kaufmann June 29, 2008 at 1344

Gary, you did a great job of capturing the awe, fun, and vibrancy of this store opening! And the music is great! Do you suppose Olivia Newton-John is a hopelessly devoted Apple Fan, too?

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Kevin June 29, 2008 at 1909

Great video! Now tell us; what camera, mic and editing program was used for this terrific video?

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alex June 29, 2008 at 2345

Great vid well filmed. BTW, I think they are opening an Apple store in Melbourne on the corner of La Trobe street and Elizabeth Street diagonally opposite Melbourne central. If you have lived in Melbourne you’ll know this build has empty for years but i walked past it a few days ago and it had some black blockade up in some parts it might not even be an Apple store but the building fits their bill. It is a early 1900s building with big windows. I looked in… it is a big space and they were putting up metal stud work anyway I guess we will find out if it is one or not.

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Gary Allen June 30, 2008 at 0043

The video was made with an older Canon Optura 30 camcorder that does standard definition, but in 16:9 format. In addition, I use a wide-angle conversion lens to get more into the frame. I use the built-in microphone, and then edit in Final Cut Express on a Powermac G5 dual 2 GHz. I gotta upgrade to one of the new SD-card Canon camcorders, but the video format is hard to edit directly.

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Apple Store June 30, 2008 at 0406

Great, when Apple will open to Jakarta?

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Mark Wilson June 30, 2008 at 1457

Jakarta? Well…
Indonesia has one of the lowest percentages of use of Apple in the world. One of the biggest reasons is that it is a third-world nation. There really isn’t a personal computer market. Businesses, government or individuals for business reasons have computers. Students with parents in the financial position to do so will get their kids a computer for college. But that is it. And you pay for every minute on the Internet. No unlimited access.

Minimum wage is only a $100 a month and even college graduates may make just a $1000 a month.

Apple retail is designed for individuals and Windows converters. This market does not exist in a third-world country such as Indonesia. Their currency is weak so foreign items are expensive. I even saw one computer store that sold their items in US dollars so they would not be burned by changing exchange rates. Everything was the same price as the US. Even Epson printers that are made in Indonesia.
Eventually as Apple gains Worldwide market share over 10% they will have to have a presence in the World’s fourth-largest country. A metropolitan area of 16 million can’t be ignored. And maybe a tourist destination such as Bali with 3.2 million people and a million international visitors.

So I was looking through the phone book in Jakarta and could not find komputer (“C” is pronounced “ch” so they use a “K”). It was not there. Then I stumbled on it under “C”. Why would Indonesia use English in their own phone book? It finally dawned on me. If you use a computer in Indonesia, you work in English. Americans, imagine having to learn a foreign language to have a job and use a computer.

If you are interested in an exotic location where the dollar is still strong, check out
http://web.mac.com/marktrek/Indonesia/Bali.html

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andrew July 10, 2008 at 1040

Hei… Mark Wilson what you say…??
Apple just Apple not more…

INDONESIA HAVE MAC COMMUNITY :
http://www.mac.web.id/site/
http://www.macclubindonesia.com ===>>1500 USER A(C)KTIF
http://istore-apple.com/Mac_Book_Family_-_iStore_apple_Indonesia.html

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anti mark wilson? October 17, 2008 at 0250

mark, what you have just said abt Indonesia were nothing but bulshit. why didnt u say that Indonesian people are so poor that they cant afford to buy cloth? so that they are walking nude? is that what you trying to say? Mac as well other Apple products were widely used here. you may count percentage of the Apple users here and you will be surprised about the high use of Apple in Indonesia. sorry Mark but you seemed so dumb about the number.

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* October 18, 2008 at 0946

As an Indonesian myself, I am very offended to what mark wilson have said. A lot of people use Mac in Indonesia, particularly in Jakarta. Anyways, i’m still in high school and a lot of friends of mine use Mac!
the majority of my friends use macbook and some macbook pro. There is one computer lab designated for MAC only.

I think you’re opinion needs to be refined Mark!

Thank You

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william October 20, 2009 at 0626

My friend in Indonesia, don’t be so offensive and mad about what other people said about Indonesia. What Mark have said it was all true ( only worst than you think, college graduate have wages around $150 a month not $1000). We have to look back that Indonesia is still third world country and we still have a lot percentage of poorest people in the world. You are so lucky that your parents could buy you an expensive laptop and you can go to expensive school while a lot of people the other side of this country have to scratch food on the street.
As Indonesian my self , I feel sad that we are still cannot see and admitted that we hardly see people using Mac (compare to other country) on the street. Please….do not so proud about ourself that you can see the reality.

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