Apple Recruiters Tempt Exemplary Employees

June 5, 2008

Apple’s retail store recruiters are reaching out to employees of other companies, and handing them an enticement card to say, “You’re amazing. We should talk.” The business-sized card explains on the back why they were handed the card–“Your customer service just now was exceptional.” Apple’s retail store staff has grown substantially, and expansion plans have accelerated this fiscal year, especially in international locations. The store growth has put pressure on recruiters to keep up with the demand for high-quality recruits. Right now there are about 12,000 retail store employees, and with 35 to 40 stores opening each year, another 2,400 needed annually. Check the card after the break.

This business card is being handed out by Apple recruiters to those they daily encounter providing exemplary customer service. The recruiter writes in their contact information on the back of the card, at the bottom.

Apple recruiting card

The number of Apple retail store employees has increased steadily each quarter over the years. The number of employees wasn’t reported in financial reports prior to 2003.

Apple store employees graph

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{ 33 comments… read them below or add one }

Shawn June 5, 2008 at 2228

F*** Apple retail and their recruiters!!!!! Don’t do it people, trust me, I know first hand.


Jordi August 23, 2010 at 1204

Who are u that knows for the first hand??
F*** u!


MacMucho June 5, 2008 at 2351

Looks like some one got asked to leave….? The ship will sail on with out you!


JuanGuapo June 6, 2008 at 0821

Retail is retail….even for Genius’ (like I was). I can’t say what has changed but I was called/offered a re-hire a few months ago and turned it down b/c of how bad the schedule was.


Caitlin Krauss June 6, 2008 at 0939


Do you work for the Apple store where everyone that works there thinks they’re better than all of those who don’t work there anymore? That’s a ship I’d never want to be on if I was stuck with all of those people.


DDog June 7, 2008 at 1037

Don’t fall for it folks! I worked for Apple Retail four years (2002 to 2006). When I started it was fun, then got progressively worse: Sell more with less coverage, and attach, attach, attach! I quit because it got too “retaily” for me. Pay sucks even if you have a position with high responsibility (like inventory management), and forget about getting bonuses every quarter as the performance goals become more and more unrealistic. I saw so many good workers leave because they were so disillusioned, like me. The reason why they attract young people is because they don’t know any better and can be pushed around.


Retail lost its way June 8, 2008 at 1330

Retail lost it’s way many years ago. I worked for the company for many years and saw the changes. Retail employees are treated like second class citizens now. From not able to take breaks (genius teams) to no area to take a break if you needed one. Design of stores take nothing into account for employees that work there. You are seeing more and more unhappy employees. Too many to be ignored. Apple is having hard time finding employees now. Apple is now promoting hiring bonus if you know people. Program always existed with apple from beginning. But not promoted until just recently. (trouble finding good people now. We all leave for better paying jobs with less stress) Retail will grow, but service will decline because leadership is out of touch.


YoungAtHeart June 9, 2008 at 1952

I kind of have to agree with everyone here. Having worked for just under a year for Apple, I am just now leaving to pursue other things…

You will be able to work with some great people, some not so great. At it’s core it’s still the same bullsh** you would find at any other retailer, except apple likes to take the corporate bull to a whole new level, with training, meetings about meetings, incredibly stupid attendance policies, ie, if you are 15 minutes late you get a warning; do it again and it could cost you your job. You will literally have all store meetings where not a thing could possibly ever get accomplished, and talk about talking about new ideas.

It’s all about metrics… all apple retail cares about are seeing how many people are buying shitty attachments like .mac, while they do really mean good, the methods of measuring performance and providing “feedback” are severely flawed…

And yes, it’s retail so you will deal with the most annoying people of your life (you will learn to hate the consumer), work long, hard hours, not get paid for your lunch breaks, and be forced to forego your 15-minute breaks when management screwed up staffing/there’s lots of people in the store, which is more often than not.

Oh, and you only get reviewed once a year, that review is based on your metric attachments, so if your attach rates suck, you get no more money. Again, this is only done yearly, and anyone who knows anything about retail knows that is a loooong time to be in one place.

And the confidentiality stuff gets annoying, there is definitely an heir of superiority.

That all being said, it’s probably better than most retail outlets, but not saying much.


K20z3 June 10, 2008 at 2257

It’s true, Apple is like every other retailer. That you can’t complain about. Everybody has to earn money.

It’s pretty crappy, though when the few at the top don’t do much (and they know it), so they continually assert themselves for the sole purpose of keeping their job and to remind those below that that is how it’ll be and, above all, you are below them.

Out of 50 specialists, there is only one who is there because that’s what they’ll ultimately stuck with the rest of their lives, and nothing more (all that bs about “customer service” and “solutions”). The rest will move on, hopefully (after all, most are in college or who already have degrees who are just looking for job experience and/or making money on the side).

If you can hack it, go for it. Don’t count on being there for more than 3 or 4 months before the euphoria of working for Apple wears off, and afterwards, it becomes a battle of putting up with them and their crap for a buck versus your dignity.


Chris June 14, 2008 at 0124

It’s sad to read these comments. Maybe it’s based on the particular store you worked in or the management you had. I’ve worked for Apple for close to two years in one of the larger stores and we’ve essentially had the same team since opening day (with some additions as the business has grown, some subtractions as people moved throughout the company).

I’ve never had so much fun and I think most people I work with can say the same. There’s parts of it (like any job) that aren’t great, but I really have no complaints. I won’t get rich on my pay, but it’s MUCH higher than you’d get in any other retail — hands down.

Yes – sales matter. Metrics matter. It’s a business! But it’s not hard to sell/support/train when the product is good.

If you look at it as a retail job, it is. If you do your job right, and have the right people looking out for you, it’s awesome.


Brad June 14, 2008 at 1727

This is sad to read, al of these comments, as i am currently going through the interview process to get to a new job in Melbourne Austrlia… hmmm sounds all kinda dissapointing. awell maybe it will be different down here, plus everything you all said sounds just like ALL retail down here…


R-Man July 27, 2008 at 1509

Wow. I find all of the comments above to be very interesting.

I have to say, when did “accountability” become a 4-letter word? 15 minutes late and you get written up? Wow, I know what a horrible policy. I guess everyone would just much rather work in an environment where, it doesn’t matter if you can’t show up on time.

And the truth is, having worked at Apple Retail for a number of years, not only the skill set, but also the work ethic does vary from person to person. That is why they have standards.

Personally, I would find it appalling to work in an environment, where everyone just sold what they wanted to sell. We had a Specialist who simply sold MacBook Pros. Whether they needed it or not, he just decided that he would convince everyone he could to buy the pro because one day the technology will become “outdated” and the customer will be happier in the long run.

Total crap. Its just a different version of selective selling. The one that costs significantly more money.

So lets analyze for a second and digress. Gateway…remember them? Why did they close? Oh yeah, its because they offered no other value than did. People would come in..and buy the same damn thing they bought online. Why does a company need a store for that?

Truthfully, Apple isn’t begging or even having to convince anyone, any longer to buy the Mac. It is superior and the product speaks for itself. The store is there to add value to that experience. Whether it be repair, training, or simply a knowledgeable bunch to ask questions to. Please note, I said knowledgeable, not all-knowing. It is people like the above who are the ones who treat others as second class citizens. Simply because they aren’t “cut from the same Apple cloth.” Well that cloth looks bad, smells bad, and has a ton of wholes in.

The people who work in these stores, work there because they love it. Not more or less love than anyone else.

And to be honest. It isn’t about metrics at all. The best judge of someone’s character is how that person acts when they are tested, and pushed. Do they A) Blame everyone else and create excuses for their poor behavior or performance, or B) to they step up to the plate and actually seek to change and modify their performance.

It isn’t always the person with the best metrics. They are performance requirements to ensure everyone is giving equal effort to the common good. Its called Teamwork. Look it up.

The person who is successful at Apple Retail is the person who can actually accept this feedback and criticism and not run and cry to their friends and the web about it. They are the ones who say, hmmmm..maybe there is something about ME that I NEED to change in order to be more successful, whether it be at Apple or later in life.

Keep making excuses. Look at the bar graphs of their growth. Any company who has had growth like that and continues to invest and demonstrate their commitment to grow and change their culture to keep up with that growth…is a winner. If you can’t see that, its a good thing you left.


joshua August 3, 2008 at 2153

I recently applied at the apple store in Green Hills, Nashville. I am 18 yrs old but with a very good resume. I am a warehouse manager for a company and have had great positions on jobs since i was 15. I have the ability to speak fluent spanish and love apple products and would love to extend the customer welcome to people that walk in. In case a recruiter doesn’t contact me, should i contact the store?


R-Man August 11, 2008 at 0834


I would absolutely contact the store.

However, I would print off a resume, and bring it into the store and ask to speak with a manager.

Please be prepared, you will probably only have 30 seconds to a minute, due to the current volume in the store to get their attention and make them want to call you for an interview.

Ever heard of an elevator speech? Basically, if you were getting on an elevator with a extremely powerful individual that you wanted to convey your value to, how would you do it between the first and 10th floors. Not a long time, but you need to make a lasting impression.


Anon August 11, 2008 at 2117

Do they ever promote from within or is that just typical retailer smoke-blowing? My only interest in working there is to move out of retail, but what I’ve read here isn’t encouraging. Anyone know how long you have to be retail before you can transfer?


the dude August 31, 2008 at 1437

For the past several years I’ve worked on the management side of retail. No, I’m not a bum, I went to college, own a house, etc etc. The gripes I’ve read here and elsewhere is nothing new or unique to the Apple retail experience. People that complain about attendance policies or are too scared to sell Apple Care to a stranger need to grow up and get over it. Simple as that. No 15 minute breaks because the store is busy and there is not enough floor coverage? That is not a problem, that is opportunity! Considering Apple’s corporate culture and the type of people Apple wants to hire, it does not surprise me that we end up with a few disenchanted teens who complain because they couldn’t show up on time, couldn’t sell add-ons, or didn’t get enough breaks. Doesn’t really seem like Apple’s fault does it?


R-Man September 2, 2008 at 2249


If you are applying for a job at Apple Retail with the sole hope of moving out of Retail, than you probably will not be successful. Apple Retail wants people who not only love Apple, but who also love to assist and have fun with Apple’s customers in a Retail Setting. It is this closeness with the customers that really makes someone qualified and ready to move out of the Retail Box an into corporate opportunities.

There are many opportunities for Retail employees to branch out into corporate. Whether it be training opportunities, or the corporate exchange program. Both are designed to provide the opportunity to high performing retail employees who A) have an interest, and B) possess an in-demand talent , to work at Apple corporate.

I hope this answers your question.


Tom Servo February 20, 2009 at 0612

DDog, YoungAtHeart, and the others are right about certain points. Like most retail jobs the schedule is ruff rugged and raw. The pay is slightly higher than most retail gigs, but low for technical positions. The stress level is high because Apple’s customers are more entitled and snobby than the general public. The attendance policy tosses salad. Full time employees get sick time, but if you ever call off you’ll get written warnings and threats of termination, so you can’t use it anyway. They wouldn’t accept a doctor’s excuse, even from coworkers who were in the hospital! When I quit I lost out on several weeks worth of unused sick time. The pressure of hitting metrics = you will not get a bonus for hitting the outrageous goals, but your manager will get spiffed so metrics and net promotor scores are all they care about. Management routinely scuttled employee attempts to apply to corporate. Leadership seems out of touch when they do things like removing the register areas, look at all the comments on the web from customers wondering where they can check out. The reality of working in retail is that you will need to check your dignity at the door, and put on your hip waders. Also, don’t ever let them hear you talk about organized labor, lest you receive some fearless feedback.

R-Man is clearly a recruiter reading from a credo card of the same talking points I heard in all those useless meetings. The story about the specialist who only sold the most expensive items was especially poignant. I know that guy, he used the exact same “planned obsolescence” pitch to up-sell and also consistently lied to customers about anti-virus to get them to buy .Mac knowing full well that it was incompatible with the new operating system. Until he got promoted to management. Go figure.

Let’s get back to the original article we are commenting on. Do you remember the movie Waiting? What’s his name is offered a card very similar to the one above. He could have been a server in another restaurant, or moved up to management in the same restaurant. He instead realized that something needed to change in himself so that he could be successful. What does he do? He chucks the card and quits because he’s too smart to do that job for the rest of his life. He doesn’t want to end up like the angry bushed lady or the sleazy old empty shell of a man with no friends that manages the place. And look where he is now… ironically now he’s a Mac! Actually he’s an actor and he makes way more $ than anyone in Apple Retail except Ron.


PCzRok June 22, 2009 at 1935


OK I wasn’t going to comment, because I really don’t care. But … uhh … hey Dude? I gotta nominate you for the “Biggest Douche of the Universe Award” for that comment.

That’s not called being whiny. That’s called being human. If you go into work expecting to get a 15 minute break at some point and you’re told “NO” you’re probably not going to be a happy camper. Just because you and the management view it as a golden “opportunity” to squeeze just that little extra but of productivity out of your employees, by denying them the one respite they get while at work is an opportunity is for you & you alone. The lowly peon selling doesn’t get a raise or a bonus by foregoing his break, so why should he care?

(I know there’s a question mark there, but that’s a rhetorical question. I have no desire to hear another corporate BS answer to any questions I ever ask.)

I’ve never worked for Apple … never would … I’m a PC guy and y’all tend to be a pretentious bunch of characters, but I did sell retail PCs for 2 years back when I was in college (1997-1999) and the same crap you’re spouting off is the same crap my bosses were spouting off about as well, “Yea Go Team! Sell Sell Sell! Win the cupie doll! You get what you put into it! If you’re not happy then it must be your fault! The management is never wrong! Let’s all hold hands and sing the company song!” … LOL … your problem isn’t that “teens are whiny and don’t want to work” your problem is that teens are smarter now and see through the corporate BS that used to work on a much more naive generation (most likely their parents!) and you haven’t updated your game plan since I was in retail (over a decade ago). So don’t be surprised when the “flock” fights back. I guess you’ll just have to start treating people like human beings or come up with a new game plan to mind @#$% the current generation into believing that what you tell them “the company” wants is actually in their best interest.

Anyone who is considering joining the retail sales force just needs to be wary of the realities of what they will encounter. You’re never going to get a retailer to be honest & upfront about the job. They’ll always paint the rosiest picture. You should talk to the employees of the store before you give it serious consideration. If there’s dissension among the ranks, rest assured it’s being brought on by the douchey management and you are about to subject yourself to those exact same working conditions.

Retail is fine as a college job, but please don’t be deluded into thinking it’s some utopia where everyone is happy & looking out for your best interests, and that you’re about to make a million bucks and can pay off your student loans before next fall. It’s just a ‘filler job’. Something to pad the resume until you can get to a real job, or until you graduate. None of the jobs I’ve held since then have even bothered to look into the retail job on my resume. I even had one interviewer, years ago, tell me I should actually just take it off because most interviewers take retail jobs with a grain of salt … for many of the reasons that have already been mentioned they’re a poor standard to judge an applicant by. Your boss may be a douche, or incompetent and as a result gave you bad reviews when you are in fact and excellent employee … so like I said … it’s a college job. After that you grow up and get a ‘big boy job’.

In spite of layoffs and buyouts, I’m still glad I’m in the world of international corporate banking … LOL. Stability, regular hours, interesting clients, low stress, the occasional free beer & better pay than any piddly retail job I ever did … it’s win freakin’ win baby :)


Girl_disheartened March 25, 2010 at 1538

Sorry guys that’s right, retail jobs are “filler jobs”. Never expect to go far in retail, unless you plan to quit for a better a career or for management experience. Retail is the nice in the begining, then it just sucks your soul afterwards. Get a mangement postion if possiable, but don’t stay long, always look for something better and stable. Always think ahead, sales aren’t always great, the economy is a roller coster.

If you really like and good at retail, go to college, training, etc. that will put you on top faster. Get your degree, trust in that.


BostonLee July 3, 2009 at 0745

Well, it’s better than being unemployed! :( After being with T-Mobile for close to a decade, I have left and would be interested in joining Apple in the Boston area. Anyone want to earn a hiring bonus for helping me get on board?


Girl_disheartened March 25, 2010 at 1526

Gee, T-Mobile was a good company to work for, great perks, but they have unrealistic goals for a sales rep. Many of them got laid off because they had so many de-acts and couldn’t keep their 70% goal to quota. So sad really, hard workers.


crumbs August 7, 2009 at 0020

A big boy job? so I can go flash it around on websites like i’m a bigshot? ‘by the way, i’m a corporate banker. my job comes with free beer..’ wow. talk about biggest douche in the universe.

I have a degree. Two of them. I’ve shuffled papers around and recruited new clients and wore suits every day and kissed my boss’s ass. Company car, flying first class, fancy hotel rooms. I did it for over five years and I was good at what I did; I kept getting promoted. I made loads of money.

I was unhappy.

I’m not saying you’re unhappy – you could very well find corporate banking to be the most fascinating and electrifying thing in the world, and I sincerely hope you do. What I’m saying is maybe that isn’t for everyone.

I work as a retailer. I love my job, and I’m fantastic at it and proud of what I do. I make substantially less money than I used to, and I don’t care – for me money doesn’t affect happiness. I work a wide variety of hours and I like it. I believe in the products I sell, and my customers love what they buy. Some of the best people I’ve ever met are people I work with and some of my regular customers.

You remind me of the guys I used to work with – constantly reminding themselves how much more important they are than people who make less money than them. People who don’t have as many brands in their closet or the Italian leather package on their SUV. Remember – without people working these jobs you wouldn’t have a tailored suit, a starbucks coffee, a PC, your blackberry, socks, underwear, fast food, kleenex, a TV, etc etc. All the possessions that you keep around to remind you of your success, and all the luxuries that keep you feeling like the VIP that you are would be obsolete without the people to market and sell them to you. So before you take a p*ss on people that have different priorities than you, please understand that some of us are doing what we do by choice rather than circumstance.

Its clear to me that a lot of people who commented earlier on this page are not cut out for retail. and it’s totally ok. anyone who says customers are a nightmare has got a rotten attitude – I NEVER have a terrible customer. Unhappy or agitated sometimes, but letting them know they were going to be taken care of and that you understand them goes a long way if you’re genuine. They want to be taken care of and get value for what they spend just like anybody does, so when they realize that you want the same thing for them the confrontation is over. angry customer suddenly is wowed that you’re going the extra mile for them – because so few retailers do.

I do not have a job working for apple. I’ve worked for a variety of companies and brands. Every retail job with an even remotely modern management structure promotes from within and uses individual sales goals to meet the store’s financial objectives. How else can someone’s productivity be measured in a sales role? any retailer who just opens his doors, stands behind a register and hopes for the best is doomed these days.

And penalties for tardiness? There’s a simple solution – show up on time. And frankly, I don’t believe that a company wouldn’t let you take sick time. if someone gets hassled about taking sick time, it usually means the company knows it’s being abused. After all, there is a difference between sick time and vacation time – one of those differences being that when you quit a job, vacation time gets paid out. sick time doesn’t.

Anyway, what I’m trying to say is do what you excel at. do what makes you feel fulfilled at the end of the day, and take pride in it, whatever it is. and THAT’s win freakin’ win.


Girl_disheartened March 25, 2010 at 1516

Never had a bad customer……

I had every kind of customer, I just pretend I care. I hate retail, but I have to do what I have to do to survive.

…angry customer suddenly is wowed that you’re going the extra mile for them – because so few retailers do…

I used to believe that, happy or unhappy customers are human and most love to take advantage of you, will destroy you or kill your spirits either way. Very rarely they do the opposite. Just easier “for me” to just do my job to handle their problem, give them the best attention of their concern, offer support, ask for referrals, and forget about them. Usually ends well but I don’t expect them to be honestly grateful for me going the extra mile. They will see it as a ” we owe it to them” or ” how can I see you for every little problem I have” and ” How much more I get from you”. And the famous ” I wasn’t told that, so I don’t have to pay for that mistake” . They always say Thank you or Fack you. In fact, don’t we as customers ourselves to do that? And those of us in retail, are kinder to those who are dealing with customers everyday? We know how hard and draining it is. It’s very rare to have a kind customer who knows what they want ( if not open-minded)kind, patient, and very thankful for the extra mile you given them.

Eh, you’re lucky.


crumbs August 7, 2009 at 0023

oh, and have a great day!


O2 September 14, 2009 at 1116

Anyone who complains about the B.S. involved with a retail job is in for a real surprise when they finally DO get their ‘big boy’ job in the real world.

P.S.S. PCzRok: Corporate Banker = Incompetent Douche. My 401K thanks you.


lupwah59 January 11, 2010 at 1814

I was wondering on how Apple handles employee empowerment?

lupwah59 :0)


Serdino February 21, 2010 at 2318

How much does Apple pay their employees?


johnm March 3, 2010 at 2226

I agree with many of these one or two year-old comments that, if you work in retail, you can whine because you’re part-time, not getting much pay or respect for you time, and are treated like a mushroom by management, but maybe what you want is another pressure-free job sitting at a desk in an insurance company or the DMV. Retail eats its young. Don’t expect that somebody’s going to come by and fluff your pillows for you.

Please note, however, that consistently NOT providing breaks is a violation of federal employment laws. Every company gets crap for that if they don’t comply (crap – you know, like fines and sanctions and visits by inspectors). And if they don’t allow you sick days they offer, or intimidate you, either write it up in some blog or join a friggin’ union. If you just get pissed and quit (or get fired), you wind up just passing the problem upline (funny how people say they don’t need unions, but act all helpless when big companies dump all over them).


Girl_disheartened March 25, 2010 at 1445

Retail is retail. No, it’s the worst job anyone can have with good pay. I worked in retail over 8 yrs now, nothing changes. Just have to put up with no breaks,( which basically make employees more unproductive or hatefull because they need to eat, breathe air,..etc) bad-stupid-hold-my -hand customers, lazy managers (love or hate them), macro-managers ( I always laugh at those), bitchy managers ( I love to annoy those), you’ll get used to it. And if anyone in the work force intimidates you getting fired because you’re sick, call HR, it’s a very big deal, managers get fired for that BS. So know your rights people. Also, NEVER tell anyone you’re unhappy with your manager or a employee, especially if you’re calling HR on them, really bad consequences follows for you, like a “witch hunt” or they find any reason to fire you. It’s just the way it is.

Don’t blame a company for having high standards for making more money on their part, just think of it as a clock in and clock out job with perks. Just do it and don’t expect rewards or recognition for hard work or the most sales, because most retail stores are about money, and forget about hard work or best sales person, period. If not, you’re lucky. It’s worth it, if the job pays well hourly and gives benefits, if not, then who cares what they want from you, do what you have to do, passively, go home, finish school, and quit. That’s a given.

Eh, that’s my 2 cents, good luck!


Diedra April 13, 2010 at 2024

Let me start this by saying that I worked at Apple Retail for over 4 years. I have also worked for Apple Corporate (but as a contractor) and for other computer companies.

It IS retail, that is a fact that no one will deny. It has, what some would call, bad hours. You will be required to work nights (at least till the mall closes) and weekends. You will get reviewed just once a year. They will ding you, severely , if you are late or miss work. Then there is the mall food…uck! Unless you are exceptional, then don’t expect to be promoted. Above all, there isn’t much of a chance that Steve will see you in one of the stores and promote you to grand poohbah or invite you to dinner at his house.

With all those drawbacks, it was a great job. It was a job that I loved. I worked for a company that really cared for it’s customers. As a support person, that is the best of all worlds. I was rewarded for making exceptions for people when I could. And Apple gave me many ways to make exceptions. It’s a company that cares about it’s people. They pay well for retail. They promote from within and they try to help you when they can. That said, when you are in retail, there aren’t many places to go outside of retail. There are a few internships and entry level positions that you have an opportunity to apply for but don’t expect to get the job unless you are qualified.

The whole existence of Apple retail is about providing an environment for sharing our passion for Apple products with others. Forget ALL about the, the pay, the schedules, the demands, the workload. If you desire to share your love for the Mac, the iPhone, the iPod, etc. then the bad stuff won’t matter. If this is you, and you measure up, then this is the job for you.

Don’t expect that it will be all flowers and fairies. There are managers that suck. There are customers that demand the moon. There are quite a few people that are incompetent, lazy and lots of ass kissers. Don’t expect you managers to know anything about computers, most of them have trouble finding the on switch.

There is also the chance to make a difference in the lives of Apple’s customers. To take the initiative and really make someone’s day and get a pat on the back (yeah, that means no bonus). On top of this, everyday you will work with the best products on the planet and some really great people too.


janiewc April 22, 2010 at 0632

I owned an Apple Authorized Reseller shop for a long time. I loved it. Did Apple do odd things to us, yup. Macintosh users are #1 with me and I stand behind them to this very day. retail is the field work of the organization. You have to love the customers and take a true interest in what their needs are. That’s what makes it fun. No breaks? No lunch? Sick days? That’s all covered by State and Federal laws. No one has the right to deny them. I would never. Quotas–part of the biz. But if you are doing what is in the best interest of the customer each one should walk out with a copy of AppleCare per unit. It saves money. I’ve seen it for over 20 years.

If you hate retail–it’s just not for you. Get out and do something you love. The money will come.

If you love the Macintosh and you love Mac users–they need you.

Soapbox done.


scott July 26, 2010 at 0034

When I worked for Apple retail, I liked most of the folks I worked with, but I worked part time ( I already had a full time job that actually paid my bills). I understand it sucks when someone can’t show up at their scheduled time, but get real. If my main job which paid a LOT more than the Apple job did said I needed to stay late, then guess what? I’m staying there. Apple just had to deal. And for those that say it isn’t about attachments, that’s crap. And the thing that’s really crap is that the managers get big bonuses for you selling that stuff. They want you to sell it because it makes them a lot of money.


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