The Racked NY Web reports that Apple will move deep into the center of New York City’s financial district, somewhere inside the conjoined addresses of 23 Wall Street/15 Broad Street, within steps of the New York Stock Exchange and other top-tier money sites. The heritage buildings date to 1914 and have a rich history beginning with JP Morgan, then a 1920 street bombing that killed 33 persons, and a more recent conversion to condominiums and retail space. The 84-foot tall façade of 23 Wall Street occupies an impressive, wedge-shaped space at the corner, and would be the most impressive Apple store location if the deal is done. The Racked NY tipster did not say when the store might open.
The owners of the two-building complex are reportedly asking $300 per square-foot (per year) for ground floor retail space at 15 Broad St., although that figure would no doubt be higher for 23 Wall St.
JP Morgan occupied the two buildings for over 90 years, and then sold the property to an investment group in 2003 for $100 million. The investors announced they would spend $210 million to transform the 1 million square feet into luxury residential condos and retail space. Overall, the “floor plate” of the buildings totals 32,000 square feet.
The façade at 23 Wall St. still has pock marks from the 1920 terrorist bombing, damage that JP Morgan has declined to repair and heritage laws prohibit. The marks would certainly become an aspect of any Apple store that moves into the space.
In this photo, 23 Wall St. is the short corner building, with 15 Broad St. looming in the background.
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