‘Apple’ Name Arrives at Caesar’s Palace

February 16, 2008

A construction barricade has appeared within the Forum Shops at Ceasar’s Palace (Las Vegas) along the Strip, confirming Apple’s arrival for “Summer 2008,” according to the sign. The light-colored barricade includes an unusual all-upper-case “APPLE,” and is located in the far western area of the meandering mall, near the Express men’s store and aquarium. It will be the third store in Las Vegas. Thanks to the SecureMac.com Web site for this photo of the space. [About a week later, the wording was painted over.]

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{ 12 comments… read them below or add one }

Peter February 16, 2008 at 1436

That’ll be the third Apple store here in Las Vegas and all three of them are on the strip.

Hello Apple! There are nearly 2 million people living off of the strip. Give us locals somewhere to go.

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David February 16, 2008 at 1921

Peter, at least you have Apple stores in your city. I have to drive 160 miles to Minneapolis to visit an Apple store. My brother lives in Las Vegas, and so I’m quite familiar with the city. Though the strip can be a hassle some times, it sure beats a 160 mile drive.

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gp February 17, 2008 at 0916

I didn’t see a logo in the photo. And it’s the wrong corporate font for Apple, Inc.

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Eric Lewis February 17, 2008 at 1220

Yes…i drive 250km to toronto or detroit

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Eric Lewis February 17, 2008 at 1221

Apple should build a 4 story flagship on the strip with hotel.

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Mark Wilson February 18, 2008 at 1333

That’s it Eric. Think different.
How about an Apple Hotel. Apple TV in every room. The Apple store would be souvenirs. Waitresses walking around offering iPods and iTunes gift cards. (Of course the t-shirts and blue jeans wouldn’t be all that sexy.) No need for a Genius Bar. There is plenty of smart money in Vegas.

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WB February 19, 2008 at 1717

gp: “I didn’t see a logo in the photo. And it’s the wrong corporate font for Apple, Inc.”

That’s because Apple didn’t make the signage. It was placed there by the Forum Shops management, and therefore designed to match the existing signage in the mall.

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WB February 19, 2008 at 1724

Peter: “That’ll be the third Apple store here in Las Vegas and all three of them are on the strip.”

The truly ridiculous part is that Fashion Show and Forum Shops are less than ONE MILE apart. At least the Town Square location is down the right a fair bit.

Peter: “Hello Apple! There are nearly 2 million people living off of the strip. Give us locals somewhere to go.”

I couldn’t agree more. Fashion Show and Forum Shops are a pain due to the high traffic in the area; Town Square is literally on the opposite side of the valley from me. We need Apple stores spread out, maybe one in the Galleria in Henderson and one in Aliante?

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Derek August 26, 2008 at 1731

Hey david do u live in duluth or superior because so do i and that sounds like what i drive

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Ed August 30, 2008 at 1139

Already open got there at 930 got my 4 t-shirts. Same size as the Town Square one.

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Chris August 31, 2008 at 1819

Actually, it’s the 4th in Vegas. There is a place called Century 23 thats been selling apple stuff since 1978. Right by the meadows mall.

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Gary Allen September 2, 2008 at 1946

Chris –

I’m talking about ‘official’ Apple stores.

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