Future Beijing Store Location ID’d

February 2, 2008

The 2008 Olympic Summer Games in Beijing (China) have taken years of preparation, including the planning and construction of an Apple store to open before the August 8th opening ceremonies. Now the location of the store has been revealed: Qianmen Street, an historic half-mile long avenue at the south end of Tiananmen Square that is undergoing an extensive $40 million renovation. Construction is underway to improve the utilities, repave the street with green and white marble, restore building façades to their 1920-1930 appearance, re-introduce a tram and rebuild the existing Opera House. When the street re-opens in May, it will be the second pedestrian-only shopping street in the city, and will feature 300 shops filling over 800,000 square-feet, including several international retailers such as Starbucks and Addidas. According to architecture sources, Apple’s store will blend in with the Chinese architecture rather than use its standard storefront designs.

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