Yet Another Manhattan Store Planned

December 19, 2007

Long-time rumors of an upper West Side New York City store seem to be confirmed by the New York Post, which says Apple will take over the existing Victoria’s Secret store at 1981 Broadway at 67th Street in that city. According to the newspaper, Apple plans to demolish the existing two-story building and create its own space. However, city records indicate that no permits have yet been issued for any construction. Victoria’s Secret moved into the building in 2001, one of several it has in Manhattan. If true, it would be the fourth store in Manhattan.

The current building occupies the northwest corner of the intersection in the Lincoln Square District, and is just a block from the Lincoln Center for the Performing Arts. The store has over 15,000 square-feet of retail space on two levels, and another 8,400 square-feet in a basement. The first and second levels have 16-foot ceilings, according to lease documents, while the basement has a 12-foot ceiling. Download (pdf) the leasing brochure from the Madison Retail Group Web site. [photo]

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{ 11 comments… read them below or add one }

Mac Guy December 19, 2007 at 0816

I find this one a little hard to believe. That is really close to the existing 59th Street store. I could see them doing further on the Upper West Side, around 80th-100th but 67th seems ridiculously close.


Eric Lewis December 19, 2007 at 1110

and apple? helloo Canada?

the top 10 usa cities have apple stores?

why not the top 10 canadian cities?

london ontario>

another NYC? wtf?


Mark Wilson December 19, 2007 at 1228

What a tremendous additional expense to demolish the building instead of just gutting it out, but it does not look large enough. But if sales justify it, more power to them.
If flagship stores do so much better, than why not plan them for every major city. The web cam shows Boston’s and the space in Washington DC looks like a potential flagship. But why not Philadelphia, Miami Atlanta, Houston, Dallas, Denver, etc.
The new Waikiki location will be two stories, but the floor space is about the same as any large shopping center store.
If you are interested in construction photos –


Brian Kaemepn December 19, 2007 at 1308

Anyone else feel that NYC is getting more than they should? There’s other major metro areas that only have one flagship store (Chicago, San Francsico, L.A.) and now NYC is poised to have FOUR?? If this does in fact happen, the proposed Apple store for North and Clybourn in Chicago better be a flagship in addition to the State Street store.



Cedric Brown December 19, 2007 at 2150

In response to Mark and Brian, I’m not really sure LA can still lay claim to having a flagship store. The Grove at only about 3500 sf (30 wide by 60 deep, minus the hole in the 2nd floor for the staircase) in front of house retail floor space compared to 21000 for SoHo, 24000 for N. MI Ave, and 23000 for Regent Street hardly compares except for the that fact that it has a glass staircase. Perhaps Apple is waiting for something to open up on Rodeo Dr. in Beverly Hills. Ginza which is suppose to have roughly the same footprint as the Grove is a four story store. I agree that I find it strange the 4th and 5th largest cities in the country are passed over for Boston. San Francisco is one of the prime shopping cities in the world along with NYC, Chi, and Paris. Another thing to consider is how well does the Mac do in the south which could be why Dallas and Houston are overlooked for flagships.


Gary December 20, 2007 at 0014

I second Brian’s comments. I am from Chicago and I have said this over and over again – the Metro Chicago Area is being overlooked in relation to New York, SF, LA, even places like Denver and Dallas. It’s getting irritating, even to the point that I’m getting angry at Apple Retail. There are so many areas of town not serviced by Apple Retail. We need stores in the far northern suburbs, south side, and far west.



Tom December 20, 2007 at 0802


London, Ontario is the 10th largest metro area in Canada (according to this anyway, ). However, there are over 100 metro areas in the U.S., with a larger population than London. ( ) Some, if not many of these metro areas will never have an Apple Store. To say that since the 10 largest cities in the U.S. have Apple Stores, then so should the 10 largest Canadian cities totally ignores the market sizes. If more than 1/2 of the 10 largest Canadian metro areas already stores, than your argument for London probably would hold up, but since only the largest 2 do, then you may have to wait. Also, if and when London does get a store, then the New York metro area could argue that it should have 41 stores, since its population is over 41 times the size of London’s. As it stands it has 19 now.


George December 21, 2007 at 1204

I’m an Upper West Sider living a few blocks from the proposed site so I might be a bit biased, but I think it will be very successful and not at all diluted by the Fifth Avenue store which is all the way across town. For those on the UWS, the new 14th store might actually be more convenient to get to as it sits right on the A, C train line. Going cross town is a pain in the butt… The VS store is actually quite spacious and I would probably peg it to be a bit larger than the SoHo store if the footprint stays similar. I certainly don’t think a complete demolition is necessary or warranted. I look at that comment as pure speculation. There is actually a huge space on the corner of 66th and Broadway that used to be a Tower Records which could have made for a fantastic store location. Probably a bit too cavernous for what they want to accomplish for the area. As for whether NYC deserves a fourth… perhaps there is a failure in cosmic justice on some level, but we live in close quarters on this tiny island so there are more people per square foot here than there might be in more suburban locales across 25 mile radius… and the volumes at each of the other stores (at least before the 14th st opened) seem to support the notion that there is plenty of capacity for another. I certainly hope they build it, but also hope that they move into some of the other areas people mentioned above.. the more the merrier…


Joe December 28, 2007 at 1728

The NY stores have the highest sales of all the Apple Stores so there is a reason why they are opening more. Also, Manhattan residents have the highest income in the nation so they have plenty of money to spend.


Owen December 30, 2007 at 0226

What about Vancouver?


bluewing February 29, 2008 at 1250

I was coming out of Barnes and Noble last night and the Victoria’s Secret store appeared to be closed in a permanent sort of way. The store appeared dark with no mannequins in the window. From what I could see the sign is gone too.

Yeah Apple! A few blocks from me.


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