Future Expansion = New International Stores

December 6, 2007

Confirmation of six new stores and official statements indicate that expansion for Apple stores in the coming year will be focused on international locations, including Brazil and Mexico. During the Thursday’s press event for the 14th Street (NYC) store, Sr. V-P Retail Ron Johnson told an Engadget.com reporter that there will be a larger number of international stores among the 40 or so that will opening in fiscal 2008. His remark comes on the heels of a reported interview with mall developer Carlos Jereissati Filho, who is quoted as saying that two Apple-built stores will open in Sao Paulo (Brazil), with the first opening this month at the Shopping Iguatemi mall. The second store will open in 2008 in the Shopping Marketplace mall, he is to have said. Next, tipsters report that Apple is now negotiating with Reichmann International for space in the Torre Mayor office complex in Mexico City. It’s the tallest building in the city and include 33,300 square-feet of ground floor retail space, where Apple may eventually locate. Lastly, there are three new stores planned for the UK, at the huge Westfield London mall opening in late 2008 northwest of that city, in the Covent Garden district of London, and another in an unverified northern city. [Update – Other sources say the Sao Paulo stores will actually be branches of the FastShop electronics chain, and not official Apple stores.]

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