California Leads Store Revenues

November 14, 2007

Not surprisingly, California leads the retail store chain in revenues, based entirely on the large number of stores in the state, and not high average per-store sale. California totaled almost $185 million in revenues for the third quarter of 2007, according to those who have seen the official figures. Lagging California by almost half were New York, Florida and Texas, all states with at least 12 stores open, with revenue contributions from $56 million to $107 million. At the bottom of the revenue pack are several states with just a single store. Average state revenues ranged between $2.5 million and $8.9 million per state for the quarter, with the big-revenue states falling somewhere in the middle: California, Texas and Florida averaged just $2 million to $5 million. The highest average revenues were turned in from New York, Illinois and New Hampshire. Check the graphs after the break, including per capita spending by state.

California contributes the most revenues, but contributions fall off significantly after that. New York’s revenues were 58% of California’s contribution, while Florida’s revenues were just 34% of California’s.

The top revenue states generally fall in the middle of the pack for average revenues. The high-low spread of average revenues is much smaller than the overall revenues.

Bonus graph: Since populations vary so much among the state’s in Apple’s territory, this graph shows which states are contributing most per-person. It shows that overall revenue doesn’t translate to high per-person spending. Even among the Big Four revenue states there are differences: New York residents spend more per-person than California, which spent more overall.

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{ 11 comments… read them below or add one }

Former MG November 14, 2007 at 0726

I think that you will see Apple start to fill out the states with single stores with more store openings.

Also I am happy to see new stores in traditionally Windows strong holds.

With the growth of acceptance of Macs so too we are seeing a growth Mac-related jobs such as technicians and consultants.

I know because I’ve been there.

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oaklandgayasian November 14, 2007 at 1805

Where’s Delaware (DE)? Doesn’t Apple have a store at the Christiana Mall in Newark, DE? [IFO – Hmmmm. OK, omission fixed.]

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Jason November 14, 2007 at 2015

I didn’t see Nebraska (Villiage Pointe Shopping Center, Omaha, NE) on the graph. Otherwise, I appreciate the information. I’ve been wondering about these stats. Thanks! [IFO – These figures cover the third fiscal quarter, from July 1st to Sept. 30th, so not all current stores and states are listed.]

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Mark Wilson November 14, 2007 at 2138

My, aren’t we picky. Now it is missing Kentucky and Nebraska. We are not complaining. Just trying to be accurate. Is there a list on individual stores?
I’m really interested in how the Hawaii stores compare. Also how does a lifestyle center store compare to a store in a full shopping center, such as Aspen Grove and Park Meadows in Colorado. [IFO – I’ll get Nebraska added, but Kentucky opened too late to be included in the financial listing. No individual store listings are available.]

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Douglas Fils November 15, 2007 at 0813

Aren’t these graphs basically worthless since they are not normalized to population? Lies, Damn Lies and Statistics.

Don’t get me wrong.. I think there is something interesting in the raw data behind these graphs. I just think these graphs are pointless representations of that data.

Against population density, median age, age distributions, store count density, or other more meaningful metrics the data could be interesting.

my $0.02

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Dr. Kenneth Noisewater November 15, 2007 at 0958

Delaware beats California in average revenue per store. That’s awesome.

(Then again, given that there’s no sales tax in DE and it’s on a highway easily accessible from 3 surrounding states with highish sales tax, not so surprising.)

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db November 15, 2007 at 1011

What about VA? And why M & W on the top chart and just W on the bottom? What are they?

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Alan November 15, 2007 at 1132

Also, the coolest way to measure this would be sales/sq ft by state.

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Gary November 15, 2007 at 1354

Thanks for the all the input about the graph. For some reason this one proved difficult for me to get into graph form and proof read. This latest edit should take care of all the problems, and I’ve added a per-capita spending graph.

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gozer November 16, 2007 at 2159

What about the Canadian (and other international) stores? [IFO – Sources sometimes have limited information, or are unwilling to share everything they know.]

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Thibault H. November 20, 2007 at 1037

Which California store had the highest revenue?

And the reader above, who makes the point that this data could be better understood if population density (and other factors) are taken into consideration, has a very good point.

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