New Service Included With iPhone

September 6, 2007

Apple is now providing every retail store iPhone purchaser with a free 30-day version of its One to One personal training service. The service is usually priced at $99 for a one-year subscription, and includes up to one, 50-minute training session per week, reserved via the Concierge system. The 30-day version provides the identical service, but would be limited to a maximum of five sessions [terms]. The 30-day One to One card comes enclosed in a special folder card headlined, “The Apple Store, Included with every iPhone.” The One to One offer is accompanied by a companion Web page that promotes all of the help available for the iPhone: free in-store workshops, One to One training and the Genius Bar. The new service and Web page are apparently trying to better educate iPhone users on the phone’s full range of features, either to reduce iPhone returns or Genius Bar visits. [front / inside]

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