Triple Opening This Week

September 4, 2007

Apple will have a triple grand opening week, including two stores mid-week at the unusual hour of 6 p.m. The Oxmoor Center (Louisville, Ken.) and Los Gatos (N. Calif.) stores will open Thursday evening at 6 p.m. [Los Gatos sneek peek]. Then the Natick Collection (Mass.) store will open Friday morning at the usual hour of 10 a.m. Strangely, the grand opening announcements do not mention the sweepstakes held at previous grand openings, although commemorative T-shirts will be handed out. Opening day for the Natick Collection store coincides with the opening of a 500,000 square-foot mall expansion. However, there’s no explanation for the two other stores’ non-standard opening day and time. Last January CFO Peter Oppenheimer said Apple would open “35 to 40″ stores by the end of September. With these three stores opening, the total opened during the fiscal year will be 28. There are least another five stores in the pipeline that could be ready to open by month’s end.

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