Sony Mimics Genius Bar Concept

June 20, 2007

The 55-store Sony Style chain is installing “backstage” counters in their stores to provide computer-only services that include one-on-one training sessions, system optimization, hardware and software diagnostics, new software installation and data migration. The new counters mimic some of the services that Apple’s Genius Bars now provide. The Sony stores are a showcase, and to a lesser degree a sales point, for their electronics products, including TVs, digital cameras, camcorders, mp3 players and video titles. Photos by Barry show the counters are barely six-feet wide, with some shelving behind them. A placard describes the new services available at the counter.

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