ProCare To Split Into Two Paid Services

April 29, 2007

Apple will realign its current $99 per-year ProCare service, splitting it into separate computer and personal training services, each priced at $99. The split will occur on May 2nd, leaving advance reservation, priority repair and other Genius Bar services on up to three computers under the existing ProCare service banner. Apple wll then move the personal training component of ProCare provided by Creatives out under a new “One to One” banner, and price both services separately at $99. The change will be announced with new store windows and dark-blue employee T-shirts starting Wednesday. The current Talk Mac service for non-Mac users announced in Nov. 2006 will morph: it will become Personal Shopping, it remains a free service, expands to include Mac and non-Mac customers, and no longer requires a registration code to make a reservation via Concierge. Advice: If you’ve been considering ProCare, and also want/need one year of personal training, purchase now to avoid the price hike. [USA Today story. [brochure]

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