Apple Exploring Retail Designs

April 11, 2007

The Britain-based Web site Design Week says that Apple is exploring retail store “ideas and concepts” with global design firm Fitch. The company offers a wide range of design services, including product design, brand communications, and environmental design. Design Week says the work, “is not expected to be site specific at this stage.” Apple has previously used San Francisco-based firms eight inc. and Gensler for store design advice.

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{ 2 comments… read them below or add one }

Mike April 12, 2007 at 1224

BTW Fitch designed the first Dell Store

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JC April 13, 2007 at 1445

Even if Fitch designed Dell’s store, I’m not sure that matters much. Dell introduced several premises that, even if Fitch were the superstars of the design world, they could not have fixed Dell….

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