The Britain-based Web site Design Week says that Apple is exploring retail store “ideas and concepts” with global design firm Fitch. The company offers a wide range of design services, including product design, brand communications, and environmental design. Design Week says the work, “is not expected to be site specific at this stage.” Apple has previously used San Francisco-based firms eight inc. and Gensler for store design advice.
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BTW Fitch designed the first Dell Store
Even if Fitch designed Dell’s store, I’m not sure that matters much. Dell introduced several premises that, even if Fitch were the superstars of the design world, they could not have fixed Dell….