Apple TV Arrives At Stores

The new Apple TV product has arrived as some Apple retail stores, occupying the front-most bay on the right side of the store, and the right-side front display window. The Apple TV demo area consists of two or three Sony televisions and Apple TV devices, sometimes with a lone Apple TV between them. Remote controls are at each TV position, fastened to a retractable metal security cord. The display window consists of a larger Sony TV and Apple TV on special wood stands, with a black decal attached to the window glass, or in some cases a foamcore cut-out. The decal/cut-out is the silhoutte of a family of four seemingly watching the TV, with the “father” holding the white remote control. The stores also have an easel stand either inside or outside the store promoting Apple TV. Also check flickr photos of Regent Street, San Francisco, and Ginza (Tokyo).