More Metric Adjustments

July 18, 2006

You’ll recall that Apple adjusted its retail store metrics in April, the measurement by which employees’ performance is measured. Now the company has adjusted the metrics again, lowering the attach rate for ProCare accounts from 30% to 25%. The other attach rates remain the same: AppleCare at 60% and .Mac at 30%. The change is reportedly due to back-to-school sales, which typically generate fewer sales of the ProCare premium service. [see previous]

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