Black Friday Results

November 25, 2005

Apple retail staffers are studying real-time financial results for Black Friday, but a visit to several stores shows that traffic was heavy and focused on the iPod display tables, and also the iPod accessories and speakers. Apple’s discounts conspicuously left out the iPod– – not unexpected since that’s where the revenue is— but apparently customers weren’t upset by the pricing strategy. Interestingly, the Genius Bars were open for repairs and advice, instead of being converted to point-of-sale duties as in previous years. However, a quick review of Genius Bar reservation times showed that you could easily wait 2-3 hours for the next available appointment.

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