‘Genius Bar’ Trademark Surfaces

A trademark application on the words “Genius Bar” that Apple filed back in mid-2001 is only now being considered by the U.S. Patent and Trademark Office. For some reason the original application was never pursued by Apple, and was reclassified by the PTO as “abandoned.” Last summer the application was reinstated, but a month later the TPO sent Apple a “refusal” on the trademark. Then this past January Apple sent the Office correspondence which apparently shook the application loose. Check the print-out downloaded from the TPO trademark status computer system.